Founded: March 2017
Location: Castillo 637, Ciudad Autónoma de Buenos Aires, Argentina

Why Buenos Aires? 
It’s a great city full of creativity, with a strong and diverse culture, where several people share their ideas and discover new stuff every day. We believe that Buenos Aires has a strong inclination to a collaborative way of work, so we know that our city needs to improve the creative community of people, companies, and ideas in order to explore, discuss and solve certain problems.
We love collaborating with others because it is the best way to expand our limits. We want to collaborate in a fun, entertaining environment.

Shoes off, with joy!



Diego Luque, City Director
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Diego was chosen in 2014 as one of the 50 most innovative people in Argentina (Apertura magazine), in large part for the development of Ogilvy Finishers, the first startup program from a publicity agency in that part of the world.

He is an active founding partner at the Planning Association, APG Argentina, having been its president until December 2014, where he helped develop and disseminate the discipline. He is a member of the prestigious panel for Naves, the entrepreneurship center at IAE Business School.



Co-Director & Host: Rodrigo Elizalde
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Rodrigo is a big fan of seeing people laugh. He loves to join in and create a fun atmosphere, because he loves to connect with other people. He began his career as an advertiser in VegaOlmosPonce, one of the most emblematic agencies in Argentina back in 2002. After several years working with major brands, and a regional position for Latin America, he continued his career in Spain, Madrid, where he joined the launch of Lola, an agency that today leads the ranking of Spanish advertising.

After several years and already eager to turn his career around, understanding that today brands are built in a more methodical, fresh and collaborative way, he joined the team of Camping/House of Genius Buenos Aires as general director, to pour all his experience in this new way of communicating, building brands.



Co-Director & Moderator: Paula Cernadas
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Paula began her career in marketing at the age of just 18. Since then, partly out of curiosity and partly through patience, Paula worked in diverse places and with different responsibilities. She has worked as a planner, community manager, digital strategist, and marketing analyst for brands such as Unilever, P&G, Danone, Coca-Cola, L’Oreal Paris, Mondelez, Nestlé, Nike, and Google.

Among other things, Paula has been a member of the Account Planning Group (APG) since 2009. She participated in the first trainee course they gave, and has been an active resource for one of the biggest trends pages in the world: “Trendwatching”. She also gives strategy classes in universities whenever she can.



City-Organizer: Max Woellert
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Originally from a small village in northern Germany, Max first studied linguistics and anthropology before his passion for music led him to a job at a music marketing agency in Hamburg. Later, he obtained an MBA in International Management and, whilst there, developed a special interest in Corporate Social Responsibility. 2014, at the age of 35, he fell in love with a girl from Argentina and left everything to live with her in Buenos Aires. There he joined Camping by the-picnic.com as a project manager and, among other things, organizes the city’s House of Genius events.


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Castillo 637, Ciudad Autónoma de Buenos Aires, Argentina

2017 Sessions Dates